Stuff That Interests Me
I thought the Gates/Seinfeld ads were much cooler... yes yes no one got them but that was the whole point... they generated a bigger buzz than the I'm A PC ads standalone...Nothing beats Bll shaking his shorts!! :)
And, you nailed it, those were meant to generate buzz, then they hit them with the "I'm a PC" ads to kickoff the Life Without Walls campaign.
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